How to succeed in Google Ads?

You’re sure to come across ads from the Google network, whether it’s image, video, or search.

Did you know that these ads allow you to reach more customers when they search for a term that involves your market? It sounds easy, but to be successful with Google Ads, not just creating ads, you need to take into account many aspects that become complex. Investing in Google Ads is now almost mandatory, but did you know that you can only pay for clicks on your ads?
Yes, this way everything becomes more appealing, however, it must have happened to you many times, click on an ad by mistake, or simply out of curiosity. One needs to control these details, otherwise the investment becomes a loss.


Today, Make It Digital presents you with the 5 types of campaigns you can create on Google Ads, as well as small tips for them to succeed:


Search Campaigns:

These are highlighted and usually appear at the top or bottom of the page. This type of ad consists of three essential elements: headline, display URL, and description.

The headline is usually the most prominent within the ad, so it is important to keep in mind the words you choose. Choosing the title based on a keyword is often an excellent choice because keywords must identify exactly the product / service you sell.

The display URL is the page wherever users stop by clicking on the ad, which can be a page on the website, a social network, a blog, and so on. Remember not to put broken URLs.

A description is what will explain the purpose of your ad or the products / services of your business. Here, you should try to encourage users to take an interest in your business, just as you should briefly show the benefits of your business, such as “market leader”.

Display Campaigns:

These campaigns are mostly still image or GIF format. They appear on websites that belong to the Google Display Network and allow you to appear on websites where users are browsing in real time. You can even choose websites where your ad appears.

These kinds of campaigns came up with the goal of users being able to target the right audience by location, or even make a list of websites so that everyone who goes to those websites will see your ad.

In this case, it is important to choose well, not only the titles and descriptions, but also the images.

Video Campaigns:

Identical to Display campaigns but in video only format. In addition to being displayed on websites are displayed on Youtube. Those 5 seconds before the video we want to see .. sounds something to you? ?

These video ads include skippable in-stream ads, non-skippable in-stream ads, discovery video ads, outstream ads, and short ads.

It is important to understand which type of ad best suits your business, as well as creating and using flashy and funny videos, so as not to tire the viewer and thus ignore the ad.


Shopping campaigns:

These campaigns appear when you perform a search on Google or websites that belong to the Google Display Network. These are image ads that promote the product (s), including price, name, and company name.

These campaigns are a great way to promote your products by providing them with detailed product information and what you are looking for.

It is important to put the name of the product, as well as the price, as it has on the website, in order not to mislead the user. Just as the associated URL should direct users exactly to the page where the product is located.

Application Campaigns:

Lastly, these campaigns are made up of ads that include advertising your app. This is a great way to encourage users to download your app and get more subscribers, more data, and more potential customers.

These ads require a link to an app’s page on Google Play or the App Store to make it easier for users to download the app. Ads can appear on Google Search and Display Networks, as well as on YouTube.


Google Ads is, at this moment, an essential tool for any business, however, it needs to be knowledgeable in order to avoid investments without return, or misuse all the advantages that it offers. Make It Digital can be your help to make the most of this tool. We are Google Partners and highly qualified in the field.
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