Digital Marketing – A small sample of digital power


Since the creation of digital marketing, a great path has already been reached. Today we can say that it is increasingly synonymous with personalization and optimization of resources, time and money. The great goal is to direct the marketing investment in delivering the right message to the right person at the right time.

It makes it easy to communicate between companies and consumers 24 hours a day and often in real time – fostering a good brand reputation and a closer relationship with its consumers – with global reach.

It is also possible through a marketing action to know the customer, making the actions increasingly efficient. Some of the data that can be collected are the age and location of the audience, but also their behavior in real time on websites, blogs, social networks and search engines – avoiding the creation of campaigns based on assumptions.

Another of the benefits is the ability to measure the performance of the campaign – and edit it whenever you want – generating data that help to understand whether the objectives are achieved or not, and what needs to be changed to generate the expected results, through Google Adwords, Bing Ads and others. Paid results appear at the top of the page, marked by a green mark with the text “Ad” or “Ad.” To occupy these positions companies pay per click.

Today there are recent companies that have become the largest e-commerces in their country or even recognized internationally through investment in Google Adwords and Paid Advertising.

We present, for example, Prozis – Europe’s largest sports nutrition store. Jorge Silva, CEO, says in an interview with Dinheiro Vivo “The investment is huge – at this time we invest 100 thousand euros per month in traffic to the online store – but it will compensate.” Miguel Milhão, founder and chairman of the group, recalls that “A few years ago, I remember being an hour deciding whether or not to spend 2 euros a day on Adwords.”

In conclusion, with a strategy out of the box and through the tools of segmentation, geolocation, dynamic remarketing, among others, your online presence can lead to the success of your business.

Make It Digital can help. Bet on Digital Marketing, the results will be staggering.

Beatriz Carreira – Marketing & Sales Manager

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